Insiders Series
We completely revamped our experiential travel program exclusively for Alumni Association Members. We renamed it The Insiders Series because it gives our travelers unique access to experiences that would otherwise be inaccessible to them, like The Masters, or behind the scenes on Broadway. The trips are shorter and less expensive than our Core Collection trips and targeted towards younger Alumni. I came up with this modern editorial layout to attract a younger demographic, focusing on photography that showed smaller details of the trips. I chose to use black and white photography and a more muted color palette to make it stand out from our Core Collection which is more destination focused and uses vivid color photography.
Collaborators: Nevin Fisher
Landing Pages
