Black FRiday + Cyber Monday promo

Every year the Alumni Association offers a 20% off deal on new and renewing memberships for Black Friday and Cyber Monday, which is a huge driver of membership sales for the organization. In previous years they have used a photo and caption for email headers and social posts but this year I decided to take a more straightforward approach and make the graphic revolve around the deal. My goal was to make the pieces look like neon signs and for the Cyber Monday ones to flicker like they are about to go out. Because there is a 20% text rule restriction on Facebook for promoting posts I simplified the sign. The Instagram graphic was reduced even further because images with text perform poorly on our Instagram channel. The goal was to keep the same look and grab peoples attention with the neon version of our logo, and then they will read the caption below with the deal information. 

Collaborators: Nevin Fisher