Bank Of America

The Alumni Association has a long standing partnership with Bank of America. Every year we send out an email to our members notifying them of a special credit card offer. In previous years this email was standard and didn't convey the Universities, or the Alumni Associations brand. I was tasked with redesigning this email to speak more to our alumni. My copywriting partner and I wanted to make the message more emotional while also highlighting the key features of the deal. We wanted this email template to be something we could use for years to come by switching out the photo and headline. Below are the emails for 2016 and 2017. 

Collaborator: Katelyn Randazzo