GM Amazon Alexa Video Ads

GM wanted to announce that all new Chevrolet, Cadillac, Buick, and GMC vehicles would come with Amazon Alexa built-in! We were tasked to come up with 30 second video concepts that demonstrated how Alexa could help you hands free while you go from point A to B. My copywriting partner and I brainstormed tons of scenarios where this technology could be used and then developed the best ones into full scripts. The two scenarios that were picked can be seen below. We shot each commercial 4 times, one for each GM brand, which all have different target audiences and individual brand guides to take into account. We travelled to california to oversee the shooting of these commercials over a span of about a week. Check out the finalized ads below!

Collaborators: Mary Jane O'Connor & Christine McGhie

BIG INTERVIEW

CADILLAC | BUICK | GMC

BEAT THE RUSH

CHEVROLET | CADILLAC | BUICK | GMC