ALUMNI CENSUS

The Alumni Association in partnership with the University launched an official Census asking alumni to update their information in our system. The driving force behind the census was to collect better employment data to help better connect and cultivate alumni. The Census needed to have purpose and meaning. This year being the Universities bicentennial gave it just that. We developed this unique look and feel for all the assets related to the census. First with a census logo then with a style guide, two postcards, and several email headers to send out to our 575,000 alumni. We used vintage photos from the Bentley Historical Libraries digital photo collection to show Michigan’s rich past, which with our alumni’s help, will be built into an amazing legacy.

Collaborators: Victoria O'Brien & Katelyn Randazzo